The case of Carlill v Carbolic Smoke Ball Co is best known for dealing with the issue of

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The case of Carlill v Carbolic Smoke Ball Co dealt with unilateral contracts, where one party makes an offer that can only be accepted through performance of a certain action. In this case, the company made an offer to pay a reward to any customer who caught influenza after using their product, and Mrs. Carlill's subsequent use and illness constituted acceptance of the offer. The case established the principle that unilateral contracts can be made with the world at large and that an offer can be accepted by performance rather than express communication.

The Case of Carlill V Carbolic Smoke Ball Co Is