Big and Bad Motors has come out with its newest line of SUV.They market the line under the slogan,"Enjoying the countryside has never been so easy®." A group of guerrilla environmentalists,angry about increased exhaust emissions from the SUVs,has started up a billboard campaign with a photo of an SUV in a diseased forest,surrounded by pollution and sick animals.Beneath the photo reads the caption "Destroying the countryside has never been so easy." The owners of Big and Bad Motors decide to take legal action.Which of the following claims is Big and Bad most likely to initiate?

Question

Quizplus · Accepted Answer

The environmentalists' campaign uses a slogan similar to Big and Bad Motors' trademarked slogan, potentially leading to a claim of trademark depreciation, as it could harm the brand's reputation and dilute the trademark's value.

Big and Bad Motors Has Come Out with Its Newest