Mars,a company that markets home appliances,realizes that their clients in China would prefer it if their range of juicers were to have extra strong blades so that it cuts through all kinds of fruits.In order to fulfill this demand,the company modifies its product designs and marketing programs to cater to the needs of the Chinese customers.Mars is trying to:

Question

Quizplus · Accepted Answer

By modifying their product design and marketing programs to cater to the specific need of stronger blades for juicing all kinds of fruits, Mars is providing a unique benefit to a segment of the juicer market, which in this case is the Chinese customers. This can help them differentiate their product and gain a competitive advantage over other brands in the market.

Mars,a Company That Markets Home Appliances,realizes That Their Clients in China