Which of the following sections of a marketing plan presents a short overview of the issues,objectives,strategy,and actions incorporated in the plan and their expected outcomes for quick review?
A)Executive summary
B)Key issues
C)Objectives
D)Action plan

Question

Quizplus · Accepted Answer

The executive summary presents a high-level summary of the marketing plan, including issues, objectives, strategy, actions, and expected outcomes. It is designed to provide a quick overview for busy executives or stakeholders who do not have time to read the entire plan in detail.

Which of the Following Sections of a Marketing Plan Presents