_____ in a marketing plan describe actions to be taken if specific threats or opportunities materialize during the planning period.

Question

Quizplus · Accepted Answer

Contingency plans are the actions to be taken if specific threats or opportunities materialize during the planning period. Project controls refer to the processes of monitoring and controlling the project, while action plans are the steps to implement the marketing strategies. Marketing objectives are the specific goals to be achieved through the marketing plan.

_____ in a Marketing Plan Describe Actions to Be Taken