Regardless of a company's location,marketing managers play an equally extensive strategic role in every firm.
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Q13: To provide a useful sense of direction,a
Q14: A strategy is a fundamental pattern of
Q15: The primary strategic responsibility of any manager
Q16: Market-oriented firms are characterized by a consistent
Q17: The critical issue concerning the scope of
Q19: An organization's scope and synergy are the
Q20: Early entrants into newly emerging industries are
Q21: Value-based models enable managers to classify and
Q22: Firms use the _ response to changes
Q23: What is the focus of the research
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