The degree of adoption of a market orientation varies across firms but not across entire industries.

Question

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The degree of adoption of a market orientation can vary not only across firms but also across entire industries. Some industries may be more focused on meeting customer needs and wants, while others may be more focused on producing and selling their products without much consideration for customer preferences. Additionally, the level of market orientation can change over time within an industry as new firms and technologies emerge.

The Degree of Adoption of a Market Orientation Varies Across