In the BCG growth-share matrix,a business's _____ is a proxy for an SBU's competitive strength within its industry.

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Relative market share reflects a business's or SBU's competitive strength within its industry, as compared to that of its rivals. It is calculated by dividing the company's market share by the market share of the largest competitor in the industry. This metric helps determine the position of the business in the BCG matrix and guides the allocation of resources towards SBUs with high growth potential and competitive advantage. Core competency and market value are not directly related to the BCG growth-share matrix, and absolute market share may not provide an accurate indication of a business's competitive strength within the industry.

In the BCG Growth-Share Matrix,a Business's _____ Is a Proxy