Assessing market attractiveness requires that important micro trends be analyzed and not the macrotrends.
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Q3: In the emerging economies of Asia and
Q4: Economic trends are independent of the other
Q5: Demographic changes have no effect on public
Q6: An industry's long term attractiveness can best
Q7: Studies indicate that while entry barriers may
Q9: The micro-level analyses are based on environmental
Q10: The greater the bargaining power of the
Q11: The greater the competitive rivalry in an
Q12: Developments in telecommunications and computing have led
Q13: Entry into a market is difficult when
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