Rivalry among present competitors is greater if the investment intensity is low.

Question

Quizplus · Accepted Answer

Rivalry among present competitors is generally higher when the investment intensity is low as it makes it easier for new competitors to enter the market. With low investment intensity, existing competitors may also be less able to differentiate themselves from their competitors and may have fewer resources to compete effectively, leading to higher rivalry.

Rivalry Among Present Competitors Is Greater If the Investment Intensity