The macro-level analyses of markets and industries mainly focus upon:
A)individuals in a market or industry.
B)environmental conditions affecting the market.
C)specific target customers and companies.
D)channels of distribution related to a company.

Question

Quizplus · Accepted Answer

Macro-level analyses focus on factors that affect entire markets or industries, such as economic conditions, political factors, and technology trends. These factors are typically beyond the control of any individual customer or company.

The Macro-Level Analyses of Markets and Industries Mainly Focus Upon