Generic category benefits:
A)are the basics that customers expect a good marketer to provide in a particular product category.
B)are the basic benefits pertaining to a particular product that are made available to lifetime consumers.
C)are visible to customers only in the growth stage of the product life cycle.
D)are benefits that accrue only from superior products in a particular product category.

Question

Quizplus · Accepted Answer

Generic category benefits refer to the fundamental benefits that consumers expect from a product category. These benefits are considered the basic requirements that a marketer should fulfill to meet customer expectations. For example, consumers expect soap to clean their skin, toothpaste to clean their teeth, and cars to transport them. These benefits can be considered the bare minimum that a marketer must provide to remain competitive in the market. Therefore, option A is the correct answer. The other options are incorrect because they do not accurately define generic category benefits.

Generic Category Benefits