Opportunities are attractive at the micro level on the industry side when:
A)the company employs organizational processes that have been successfully used by others.
B)the company possesses something proprietary that other companies cannot easily duplicate.
C)the scope for growth of the target segment is limited.
D)the products provide the existing customer benefits in the market.

Question

Quizplus · Accepted Answer

When the company possesses something proprietary that other companies cannot easily duplicate, this creates a competitive advantage for the company and makes it more attractive in the industry. This may include technology, patents, or unique expertise. Options A, C, and D do not necessarily guarantee competitive advantages or attractiveness in the industry.

Opportunities Are Attractive at the Micro Level on the Industry