A need can become stronger and be brought to our attention by a deterioration of our actual state or an upward revision of our ideal state.
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Q2: During evaluation of alternative brands,consumers consider all
Q3: When two people use the same set
Q4: High-involvement purchases involve goods or services that
Q5: Consumers are information seekers in high-involvement purchase
Q6: The motivation for impulse buying usually is
Q8: Products are more difficult to evaluate than
Q9: Sensory information such as touch and smell,which
Q10: Low-involvement purchase decisions are characterized by possible
Q11: The decision process is complete after a
Q12: People tend to seek more information about
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