People tend to seek more information about high-priced and socially visible products.
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Q7: A need can become stronger and be
Q8: Products are more difficult to evaluate than
Q9: Sensory information such as touch and smell,which
Q10: Low-involvement purchase decisions are characterized by possible
Q11: The decision process is complete after a
Q13: In high-involvement situations,large advertising budgets and a
Q14: Highly brand-loyal customers resist cents-off coupons,special promotions,or
Q15: Performance attributes used by consumers to evaluate
Q16: When consumers buy the same brand repetitively
Q17: Postpurchase evaluation depends on the person's aspiration
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