Truffle and Fudge,a tuck shop contributes a part of its sales for the development of children's programs in a blind school.It also publicizes its activities associated with the school in newspapers.This is referred to as the practice of _____.
A)tying a product to a personally involving situation
B)adding a new feature to an existing product
C)cause-related marketing
D)deceiving the consumers

Question

Quizplus · Accepted Answer

Cause-related marketing is a practice where a company promotes its charity or social responsibility efforts to create a positive image and connection with consumers. Truffle and Fudge are contributing a part of their sales to a blind school's development, which is an example of cause-related marketing. The company also publicizes its activities in newspapers to increase awareness and promote its charitable efforts. This practice helps the company to create a positive brand image and also contributes to social causes. Choices A, B, and D are not relevant to the given scenario.

Truffle and Fudge,a Tuck Shop Contributes a Part of Its