Which of the following pyschological factors explains that the use of complex TV ads is a poor choice for low-involvement products?
A)Perception
B)Recognition
C)Rehearsal
D)Retrieval

Question

Quizplus · Accepted Answer

Rehearsal refers to the mental repetition or practice of information, which is more likely to occur with high-involvement products. In contrast, low-involvement products are often purchased without much thought or consideration, so the use of complex TV ads with a lot of information is less likely to be effective.

Which of the Following Pyschological Factors Explains That the Use