In the organizational purchasing process,the people who must use or work with the product or service purchased are referred to as the buyers.
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Q8: Value analysis is the first step in
Q9: The way specific organizational purchase decisions are
Q10: Value analysis maximizes procurement costs.
Q11: The relative influence of the purchasing manager
Q12: Industrial buyers respond only to economic arguments.
Q14: Reciprocity occurs when an organization favors a
Q15: Compared to consumer markets,organizational markets are characterized
Q16: Technology has changed organizational purchasing over the
Q17: Organizational buyers,when compared with buyers of consumer
Q18: At the most basic level,marketers need to
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