Compared to markets for consumer goods,organizational markets:

Question

Quizplus · Accepted Answer

Organizational markets are subject to multiple buying influences and have a close buyer-seller relationship. This is because the purchase decision in organizational markets involves multiple people with different roles and responsibilities, and the purchasing process usually requires more formal procedures and approvals. Therefore, building and maintaining strong relationships with customers is critical for suppliers in organizational markets. Option B is incorrect as it contradicts the statement. Option C is incorrect as it is not related to the compensating factor of buyer-seller relationships. Option D is incorrect as the multiple buying influences do not necessarily make organizational markets less apt to buy on specification.

Compared to Markets for Consumer Goods,organizational Markets