The purpose of CRM is to develop a unified and cohesive view of the customer from every touch point within the company to increase profitability and shareholder value.

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CRM stands for Customer Relationship Management and its purpose is to gather and keep track of customer information from every interaction or touch point they have with a company. By having a cohesive view of the customer, companies can tailor their interactions and marketing efforts to increase customer satisfaction, loyalty, and ultimately profitability. The ultimate goal is to increase shareholder value by improving customer relationships and retention.

The Purpose of CRM Is to Develop a Unified and Cohesive