Under the _____ approach,each part of the firm prepares its own sales forecast and the parts are aggregated to create the forecast for the firm as a whole.

Question

Quizplus · Accepted Answer

The bottom-up approach is when each part of the firm prepares its own sales forecast and they are combined to create the overall forecast. This approach is typically used when individual departments or product lines are better equipped to predict their own sales, rather than relying on a centralized forecasting process.

Under the _____ Approach,each Part of the Firm Prepares Its