Which of the following information captured by CRM databases is used mainly to facilitate market segmentation and target marketing?

Question

Quizplus · Accepted Answer

Customer demographics, such as age, gender, and income, are used to segment markets and target specific groups of customers with tailored marketing messages. Transaction details, customer responses, and instances of customer contact may also be stored in CRM databases, but they are not directly related to market segmentation and target marketing.

Which of the Following Information Captured by CRM Databases Is