Which of the following approaches is best suited to obtain deep insights into consumer behavior?

Question

Quizplus · Accepted Answer

Qualitative approach is best suited to obtain deep insights into consumer behavior as it involves open-ended questions to understand consumer attitudes, opinions, and motivations. It allows the researcher to get a deeper understanding of the underlying reasons for consumer behavior rather than just the numbers or statistics. Quantitative research, on the other hand, relies on numerical data and statistical analysis and does not provide the depth of insight that qualitative research can provide.

Which of the Following Approaches Is Best Suited to Obtain