Diva,a clothing retailer,targets women between the ages of 25 to 55,earning an annual income of $80,000 or more,in a five-mile radius of their store.Which type of descriptor is being used in this case?

Question

Quizplus · Accepted Answer

Geodemographics are being used to describe the target market of Diva. The descriptor is based on geographic location and demographics, such as age and income.

Diva,a Clothing Retailer,targets Women Between the Ages of 25 to 55,earning