Psychographics seeks to:
A)group consumers based on product usage.
B)segment consumers into various income groups.
C)group consumers on the basis of their psychological and financial needs.
D)group consumers on the basis of their activities,interests,and opinions.

Question

Quizplus · Accepted Answer

Psychographics is the practice of grouping consumers based on their activities, interests, and opinions (AIOs). This approach provides insight into consumer lifestyles, values, and attitudes, which can help marketers create more targeted and effective messaging. Option A is incorrect because it focuses solely on product usage, while option B is limited to income and excludes other factors that could influence consumer behavior. Option C is partially correct, but it is primarily focused on financial needs and doesn't include psychological factors.

Psychographics Seeks To