The first step in constructing a market attractiveness/competitive position matrix involves:
A)assessing the current position of each potential target market on each factor.
B)projecting the future position of each market based on expected environmental,customer,and competitive trends.
C)identifying the most relevant criteria to measure market attractiveness and competitive position dimensions.
D)developing a business strategy to assess product performance.

Question

Quizplus · Accepted Answer

The first step in creating a market attractiveness/competitive position matrix is identifying the criteria that will be used to measure market attractiveness and competitive position. This step lays the foundation for the rest of the analysis. Assessing current and future positions of target markets on these criteria come later in the process. Developing a business strategy to assess product performance is not directly related to the creation of the matrix.

The First Step in Constructing a Market Attractiveness/competitive Position Matrix