Which of the following is a factor underlying market attractiveness?
A)Stage of competing products in product life cycle
B)Growth rate in units,revenue,number of prospective customers
C)Firm and competitor capabilities and resources
D)Opportunity for competitive advantage

Question

Quizplus · Accepted Answer

The growth rate in units, revenue, and number of prospective customers are all factors that contribute to market attractiveness. An attractive market should have a high potential for growth and a large pool of prospective customers.

Answer: A, C, and D are also important factors to consider when evaluating market attractiveness. The stage of competing products in the product life cycle will impact the level of competition in the market. Firm and competitor capabilities and resources will affect the ability to succeed in the market, and the opportunity for competitive advantage is critical for long-term success. However, B is the best choice as it directly relates to the potential size and growth of the market.

Which of the Following Is a Factor Underlying Market Attractiveness