Perceptual positioning has a technical orientation and uses objective measures.

Question

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Perceptual positioning is a subjective technique used in marketing research to identify the perceptions and attitudes of consumers towards a product or brand. It involves asking consumers to rate the product or brand on various attributes based on their perception. Therefore, it is a subjective technique that relies on the perception of consumers rather than objective measures.

Perceptual Positioning Has a Technical Orientation and Uses Objective Measures