Excel Motor Co.succeeded in convincing adult women through advertising that their automobiles are safe,comfortable,and has off-the-road abilities.This result is an outcome of _____ positioning.

Question

Quizplus · Accepted Answer

Perceptual positioning refers to creating an image or perception of a product in the minds of consumers, based on its features and benefits. In this case, Excel Motor Co. has positioned their automobiles as safe, comfortable, and with off-road abilities, which is a perceptual positioning strategy targeted towards adult women.