In situations where one or a limited number of brands dominate a product class in the minds of consumers,the main opportunity for competitors generally lies in:

Question

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When one or a limited number of brands dominate a product class in the minds of consumers, it is challenging to compete head-on with the leading brands based on product attributes. Instead, the main opportunity for competitors lies in obtaining a position within a market segment not dominated by a leading brand. By focusing on a niche market, a competitor can establish a brand identity and gain market share without directly competing with the dominant brands. Competing on the basis of low costs (C) or cost-based pricing (D) may also be effective strategies, but they are not necessarily the main opportunity for competitors in a market dominated by leading brands.

In Situations Where One or a Limited Number of Brands