The product life cycle model's major weakness lies in its normative approach to prescribing strategies based on assumptions about the features or characteristics of each stage.

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The product life cycle model is often criticized for its prescriptive nature, where it assumes that certain strategies are suitable for each stage of the life cycle. This approach overlooks the unique circumstances and complexities of each product and industry, and it may not be applicable to all situations.

The Product Life Cycle Model's Major Weakness Lies in Its