Branding is the process of identifying and differentiating products of one seller from another. It includes creating a unique name, design, and image that customers can easily identify and remember. This helps in creating customer loyalty and increasing brand recognition.

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Branding

Question 28

Multiple Choice

Branding:

A) refers to the process of creating an image of a product in customers' mind.
B) the process of dividing customers in to similar groups.
C) is an unregistered symbol representing a product class.
D) identifies and differentiates products of one seller from another.

Correct Answer: