Which of the following is true of family branding?
A) It requires the company to provide each product or product line with a distinctive name.
B) It enables a firm to compete via multiple entries within the same product class.
C) It reduces the impact of shelf facings in stores and is not feasible for the promotion of a product line comprising many low-volume items.
D) It is associated with reduced costs and transfer of customer satisfaction from one product to another.
Correct Answer:
Verified
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