In laboratory test markets,the procedure by which a consumer adopts a new product includes the steps of awareness,trial and:

Question

Quizplus · Accepted Answer

After the consumer becomes aware of the new product and tries it out, the next step in the adoption process is repeat buying. This is when the consumer continues to purchase and use the product, indicating that they have fully adopted it into their routines. The other options (A, C, D) are not the correct next steps in the adoption process.

In Laboratory Test Markets,the Procedure by Which a Consumer Adopts