Which of the following statements is true of the strategic importance of product life cycle?
A) The need for substantial investments reduces as a product moves into the growth stage.
B) The most important strategic objective of the growth stage is to accelerate overall market growth through awareness,trial,and product availability.
C) The firm with the largest share during the introductory and growth stages should have the lowest per-unit costs due to scale and learning effects.
D) The product life cycle model's major strength lies in its normative approach to prescribing strategies based on assumptions about the features or characteristics of each stage.
Correct Answer:
Verified
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