Which of the following statements is true of promotional effort and market information?

Question

Quizplus · Accepted Answer

Company-owned channels like salesforce, warehouses, retail outlets, or websites are under the direct control of the firm, making it easier to control promotional efforts and market information. Independent middlemen and their behaviors are challenging to control, and finding acceptable replacements for poor performers can be time-consuming and costly. Indirect and horizontally integrated channels may help achieve high levels of promotional effort, but they still cannot be easily controlled by the firm.

Which of the Following Statements Is True of Promotional Effort