Cheese Burst,an American fast food chain penetrated into the Italian market by providing a firm in Italy the rights to use the company's name,trademarks,and technology.Which of the following contractual entry modes would have been used by Cheese Burst?

Question

Quizplus · Accepted Answer

The contractual entry mode used by Cheese Burst is franchising. Franchising involves providing the franchisee with the right to use the franchisor's brand name, trademarks, and technology in exchange for a fee and some degree of control over the franchisee's operations. This mode allows the franchisor to expand its operations rapidly and at a lower risk while allowing the franchisee to benefit from the franchisor's brand recognition and established business model.

Cheese Burst,an American Fast Food Chain Penetrated into the Italian