The first step in developing a promotion mix should be setting a promotional objective.
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Q1: In the competitive-parity method the most important
Q2: Direct marketing has very low cost per
Q3: The principal tools from which a marketer
Q4: Radio is more involving and economical than
Q6: Banner ads can consist of text,graphics,audio,or video,and
Q7: Promotional objectives serve as the basis for
Q8: Portal deals involve marketers paying web portals
Q9: Smaller consumer goods marketers who have low
Q10: Sales promotion is a process of helping
Q11: It is possible to measure the proportion
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