The first step in designing the promotion mix is choosing the specific activities within each promotion component.

Name: The first step in designing the promotion mix is choosing the specific activities within each promotion component.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The first step in designing the promotion mix is identifying the target audience, as the strategies and activities within each promotion component are tailored based on the characteristics and preferences of the target audience.

The First Step in Designing the Promotion Mix Is Choosing