A rate card specifies the nature and size of the audience that a medium reaches and the costs of advertising in that medium.

Question

Quizplus · Accepted Answer

A rate card is used by advertising agencies to specify the cost of advertising in a particular medium including the size and nature of the audience reached. It helps advertisers to compare the costs of advertising in different mediums and make informed decisions about their advertising budget.

A Rate Card Specifies the Nature and Size of the Audience