Which of the following is the first step in the five-step process of developing a product promotional plan?

Question

Quizplus · Accepted Answer

Before setting promotional objectives, determining the promotional budget, or designing the promotion mix, it is important to first define the audience that the plan will target. Without a clear understanding of the target audience, the promotional plan may not be effective in reaching or influencing the desired consumers.

Which of the Following Is the First Step in the Five-Step