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A Major Disadvantage of Sales Promotion Is That

Question 72

Multiple Choice

A major disadvantage of sales promotion is that:


A) it does not allow the promoter to concentrate on a particular target audience.
B) customers tend to wait for the next promotion,rather than buying a product at full price.
C) it fails to add interest to the sale of ordinary products.
D) there is no scope for stimulating resellers to improve their performance.

Correct Answer:

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