Pluto Inc. ,a footwear manufacturer launched its official website and sold its products to consumers directly.This helped in building its customer relations as the firm provided custom-made footwear.However,this online selling activity caused the firm to face several protests from its regular retailers.Which of the following did Pluto Inc.engaged in by launching its website and selling directly to consumers?

Question

Quizplus · Accepted Answer

Disintermediation is the process of eliminating intermediaries, such as retailers or wholesalers, from a supply chain. In this case, Pluto Inc. launched its website and sold directly to consumers, bypassing its regular retailers. This caused protests from the retailers, indicating that Pluto Inc. engaged in disintermediation. The other options are not applicable in this context.

Pluto Inc ,A Footwear Manufacturer Launched Its Official Website and Sold