Track Change,a radio station,launched its online station in the countryside of Florida.However,this was of no use to the people who lived there as they lacked online access.This resulted in a severe loss of sales for the radio station.Which of the following questions should have been asked by Track Change before engaging itself in digitization?
A)Can we digitize information in a proprietary way?
B)How valuable and how time-critical are what kinds of information to the recipient?
C)Can digital world tools reach and build relationships with customers in the target market?
D)Are new economy tools measurably effective and efficient compared to other solutions?

Question

Quizplus · Accepted Answer

C) is the correct choice because it directly addresses the issue of accessibility for the target market, which was the main problem faced by Track Change when they launched their online station in a region with limited online access.

Track Change,a Radio Station,launched Its Online Station in the Countryside