Which of the following supports the fact that younger companies without long histories of traditional advertising adopt new digital strategies much faster than larger and older firms?
A)Older firms have institutionalized cultures.
B)Older firms consist of centralized management systems.
C)Older firms do not have enough funds to invest in adopting digital strategies.
D)Older firms consist of employees who are technically ignorant.

Question

Quizplus · Accepted Answer

Older firms have institutionalized cultures, which means they are often resistant to change and are more likely to stick with traditional advertising methods that have worked in the past. Younger companies, on the other hand, do not have a long history of traditional advertising and are more open to adopting new digital strategies.

Which of the Following Supports the Fact That Younger Companies