Products new to the company but not to the market such as new product lines present greater challenges for R&D than new-to-the world products.

Question

Quizplus · Accepted Answer

New-to-the-world products typically present greater challenges for R&D because they involve developing completely novel products with no existing market benchmarks, requiring more innovation and risk-taking compared to new product lines that extend or modify existing products.

Products New to the Company but Not to the Market