The pioneer has the opportunity to develop a product offering with attributes most important to the largest segment of customers or to promote the importance of attributes that favor its brand.
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Q9: Successful fast followers can leapfrog the pioneer
Q10: Skimming or early withdrawal strategy may be
Q11: A niche penetration strategy is less attractive
Q12: A niche market penetration strategy is used
Q13: Pioneers cannot quickly add line extensions or
Q15: Modified products providing similar performance at lower
Q16: If the pioneer's initial product has technical
Q17: A niche penetration strategy is most appropriate
Q18: The primary objective of mass market penetration
Q19: A follower will most likely succeed when
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