A pioneer stands the best chance for long-term success in market-share leadership and profitability when:

Question

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A pioneer in a new product-market needs to have sufficient size, resources, and competencies to establish a strong market presence and sustain competitive advantage. This includes having the ability to invest in research and development, marketing, distribution, and customer service to build a loyal customer base. Additionally, if barriers to entry are low, competitors are likely to enter the market quickly, making it crucial for the pioneer to have the necessary resources to fend off competition and maintain market leadership. A narrow product line and lower advertising expenses may not necessarily lead to long-term success in this context.

A Pioneer Stands the Best Chance for Long-Term Success in Market-Share