Which of the following elements of marketing strategy is associated with having sufficient manufacturing capacity to pursue a mass-market strategy on a national basis?
A)Broad product line
B)High product quality
C)Large entry scale
D)Unique positioning

Question

Quizplus · Accepted Answer

Large entry scale refers to a company's ability to enter the market on a large scale, typically through sufficient manufacturing capacity, which is necessary for pursuing a mass-market strategy on a national basis. Broad product line, high product quality, and unique positioning all contribute to a company's overall marketing strategy, but not necessarily to its ability to pursue a mass-market strategy on a national basis.

Which of the Following Elements of Marketing Strategy Is Associated