An American automobile manufacturer decides to enter China for the first time and launch a new brand of automobile.The company spends heavily on advertising before the launch of the product.The purpose of this is likely to be:

Question

Quizplus · Accepted Answer

The purpose of heavy advertising before the launch of a new product is typically to build awareness among potential customers. This helps to generate interest and curiosity about the brand and its offerings, which can ultimately drive sales. While advertising may indirectly support personal selling efforts, its primary intent is to create brand recognition and generate demand. It is unlikely that advertising would directly improve overall quality or reduce the cost of promotions.

An American Automobile Manufacturer Decides to Enter China for the First